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16 Nov 2015

Black Friday Prep


Our Business Development Manager, Andy Richley, has published an in-depth piece on how your business can prepare for Black Friday and Cyber Monday. Headlines include:

  • There was a 74% increase in sales between 2013 and 2014 on Black Friday
  • Have you prepared your system infrastructure?
  • Have you got your people prepped and in place?
  • Do you have a handle on your margins and what you’re prepared to give up?
  • How are you planning to follow up on the new customers you gain on Black Friday and Cyber Monday?
  • At the very least; capturing email addresses and abandoned baskets.

For all of the above and much, much more, click through and read up on Andy’s thoughts.

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