Black Friday Prep
Our Business Development Manager, Andy Richley, has published an in-depth piece on how your business can prepare for Black Friday and Cyber Monday. Headlines include:
- There was a 74% increase in sales between 2013 and 2014 on Black Friday
- Have you prepared your system infrastructure?
- Have you got your people prepped and in place?
- Do you have a handle on your margins and what you’re prepared to give up?
- How are you planning to follow up on the new customers you gain on Black Friday and Cyber Monday?
- At the very least; capturing email addresses and abandoned baskets.
For all of the above and much, much more, click through and read up on Andy’s thoughts.