The internet. That magical creation that allows us to succumb to our own laziness and order the entire world to our door step – how brilliant!
Ever since it burst onto the scene, being online is no longer a bonus, it’s a necessity. With shoppers all around the country swapping the lengthy trawl for the comfort of their own home, it means the opportunities are growing.
So, in light of this, we’re going to give you seven reasons why you should ditch the day job and start an eCommerce business.
1. Audience Potential
As we have already established, the internet is something that everyone has access to and 80% of the web population has made a purchase online.
Unlike brick and mortar businesses, customers can log onto your online stores and update their baskets anytime of the day – meaning you can earn money even when you’re sleeping!
Also, eCommerce businesses are not limited to whoever is in their area, meaning you’re increasing your potential audience by an unlimited amount which, ultimately, means more profit for your pocket.
2. Be your Own Boss
As Farrah Gray said, “Build your own dreams, or someone else will hire you to build theirs”.
Inside all of us lies the urge to take the risk and set about building our business – so why not just do it?
With being your own boss comes freedom. Making your own business decisions, employing a workforce you believe in and being the brand you’ve always aspired to be.
3. Quick and Easy
Although building a brand can take time, selling your products online can happen almost instantaneously. Selling platforms now exist all over the internet which can keep your profits rolling in even when you’re not in a place to host your own website.
With these in place, it means less risk for you. You’re able to give your business a go without having to commit, by trialing a small amount of stock at a time. This means, should your products not sell as expected, you can cut your losses at the best possible stage with minimum investment. Or, should they sell successfully, you can begin to grow your business with the knowledge that the demand is there.
4. Cheap and Cheerful
As you can imagine, selling online cuts costs that bricks and mortar businesses get lumbered with.
First of all, the internet is your shop floor, which means no rent fees! Other than the fees of hosting your own website or using selling sites, you save a chunk of cash just from putting your products online rather than in store.
Another advantage of this is you won’t need to employ a workforce to be customer facing – the checkout process is spoken for and stock doesn’t need to be ordered aesthetically as it would in a shop setting.
Travel costs are also a thing of the past as the internet can be accessed from almost anywhere. This means valuable time is better spent elsewhere and more work can be done building your brand.
5. Unlimited Space
The size of a store needs to be considered when ordering stock. Only so much of it can be put out and potentially bought by customers.
There is no limitation when selling online. Giving your customers extra options means you have more chance of showing them something they want, increasing customer satisfaction and, in turn, your profit.
6. Keeping Customers Coming Back
Selling online has one great advantage – customer targeting.
We all get those special offer emails flooding into our inboxes alerting us to products we never even knew we wanted! And although being bombarded with them can be quite overwhelming, they can also be helpful when enticing previous customers to shop with you again. You’re able to track previous purchases and send out alerts based on stock you think they would be interested in.
7. Search Engine Opportunities
By using SEO (Search Engine Optimisation) to your advantage, you can appeal to more customers. With a few simple techniques, you can drive interest in your products based on what someone is searching for. This highlights the power of the internet when reeling in a steady customer base, as opposed to relying on interest from an appealing shop window.
Convinced to Start an eCommerce Business?
Hopefully this has been enough to convince you that building an eCommerce empire is the way forward.
One thing to remember – when you take that plunge and start pulling in profit, you should think about investing in a reliable business management software that will propel your business to new heights.
Khaos Control Cloud is more than capable of this. It’s an all-in-one mobile ERP software which offers full online stock control from any location, on any device capable of connecting to the internet.