It’s a dream we’ve all entertained – escaping the drudgery of 9-5, becoming your own boss and building a booming online business. But how to make your dream a reality? The internet’s packed with often generic and conflicting information. We aim to cut through the noise with clear and direct advice for getting you from A, your goals, to B your achievement. Along the way, we’ll point to Khaos Control Cloud as the powerful small business solution to help you hit the ground running.
So, you’ve set up your domain and have a website which needs building. What next?
A key to your success will be planning. Plan everything, from expenses to stock levels. Before creating your eCommerce store, ensure you have, or will have in the near future, money to purchase stock, and space to store it. If you reselling products that our purchased from a supplier, you could consider dropshipping as a space saving option. This is when your supplier delivers products straight to your customers, instead of the products coming to you first.
Dropshipping can be an excellent option for new businesses, but be wary that it does mean some loss of control when it comes to delivery; whatever your suppliers’ standards of delivery are, they will become yours, as that is what the customer is seeing when they receive their goods. That means little to no control of packaging or shipping, and dropshipping makes it slighly more difficult to manage returns and exchanges, because the delivery is through someone else.
Consider your interests
If you’re going to sell car parts, and you’re not a petrol head, or sell William Shatner autographs, and you’re not a Trekkie, then you’ll lack enthusiasm. That powerful motivating force that’ll keep you going when sales are weak and profits are thin. After all, you didn’t ditch your job, where tedious tasks were handed down to you, to hand them to yourself. You opted to follow your passion.
Reinforce with research
What is your competitors’ market presence? Where possible strive towards monopoly offering a brand-new product or service – you don’t want your time consumed marketing yet another jar of jam in a hypercompetitive environment. And what are the demographics of your likely customers?
Are there any deals you can cut or considerations you can make? There might be, for example, a substantial number of non-driving customers for whom paying a little extra to have an item delivered is the only option when they can’t access a store. Effective customer relationship management (CRM) is possible with Khaos Control Cloud’s Leads and Opportunities screens.
It demonstrates pride in your product, helps you stand out and improves customer satisfaction. Spend time curating great product photos, testing what achieves the best response, then use the finest packaging to protect whatever you send. Not only will it look good, but it’ll minimise complaints from customers angered by damaged goods. Further boost their loyalty with a great tracked delivery service. You can’t control every aspect of that process, but you can minimise the anxiety for you and your customers with knowledge of where your goods are at any point.
Online, as in real life, it’s not necessarily true that if you build it they will come. A flashy website is not enough to entice customers to part with their cash. Promotion is an essential element to grow your burgeoning business. And it’s easier and cheaper than it’s ever been.
It costs nothing to perfect your Search Engine Optimisation (SEO) with appropriate URLs, meta tags and descriptions, nor does establishing a social media presence. Quirkiness helps.
But even if you do venture into spending money, pay-per-click ads are a low-price way to draw in customers. The ideal is to kick-start a networking effect where a good or service’s value increases the more people use it. PayPal famously hit a critical user mass for this effect to take hold by paying $10 for each new customer and each subsequent friend they referred. When the company went public two years later, it was valued at $800 million, proving a small initial investment aimed at attracting customers can go a long way. Why not consider a referral scheme of your own?
We’ve touched on the importance of enthusiasm, how it’s a dynamo that’ll generate the energy to keep you moving forward, but other approaches compliment a winning mindset. Related to enthusiasm is positive thinking. Frequently, by lacking confidence and allowing excessive gloominess to enter our minds, we succumb to thinking we can’t do something. And so don’t try. But in so doing, it’s unsurprising that thing doesn’t get done. We’re often our own worst enemies. Failure often breeds negativity, but another aspect of a winning mindset is treating mistakes as opportunities to improve. For failure is only really failure if we fail to learn after we err.
Building a booming online business
So, we’ve covered the main ingredients of earning a living online with a robust eCommerce business, from mental attitude to the importance of appearance and promotion. Khaos Control Cloud developed out of a desire to help businesses grow. The next step in Enterprise Resource Planning (ERP) software, hosted on our servers so you can access key business information wherever there’s internet, all its features are designed with you and your business in mind. To help you and your company be the best it can be.