For a lot of businesses, Christmas and New Year is the time that can make or break the outcome of the following year. In 2020, everyone is at risk. So, alongside getting measures in place to accommodate more staff, a bigger dispatch line, you’ve now got to consider the potential restrictions ahead. We’re providing some key takeaways to go and implement into your strategy right now, to give you the best chance of success in the next coming months.
A new global guide from Facebook IQ highlights trends and insights highlighted the habits being formed by users over the last year, and how they are likely to shape buyer behavior at Christmas. One of those key insights showed that what customers deem as truly valuable in products, is affordability, authenticity, and action. According to the PR agency Edelmen in its Trust Barometer research published in March, 65% of said the way a brand reacted to the pandemic would have a significant impact on whether or not they buy from the brand in the future.
of people said a brand’s response to the pandemic would have a significant impact on their spending.
As of July 2020, online sales for food grew by over 108% since last year. Household goods stores also recorded a 79.3% growth in July 2020.
Despite a very chaotic year, now isn’t the time to let a badly organized supply chain be the downfall of trade over Christmas. As Steve Puris points out in Countering The UnKnown – Supply Chain resilience: “COVID 19 is unique only in its scale…There will be other viruses – there will be natural disasters, from localized flooding to solar activity knocking out communications…Logistics professionals and their industries can control few if any of these risks, but they can and must respond and mitigate.” So, what should you start considering?
Typically, the festive season will be the most testing time for your pick, pack and despatch line – with or without COVID-19 restrictions in place. Making sure you’ve got an efficient process with happy staff can make the real difference between a merry or miserable Christmas for your business.
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