Ark Wildlife Limited is an independent mail order and catalogue supplier of bird care and garden wildlife products comprising bird and wildlife food, habitats, accessories and gifts. Ark Wildlife sell nationwide to the end user, offering the convenience of direct home delivery on products that are typically heavy and/or awkward to handle. Experiencing strong growth year on year since their launch 12 years ago, Ark Wildlife understands the need to offer highly reliable next day delivery, with customer service, knowledge and expertise unobtainable from their main competitors dominated by the supermarkets, garden centre chains and pet shops.
The Business Challenge
The continued success of Ark Wildlife combined with the phenomenal growth of the Internet created supply issues due to the immediate nature of online shopping.
News articles and TV shows could increase sales tenfold without notice and Ark Wildlife needed a way to effectively manage these peaks, along with a rapidly growing online presence.
Over a 16 week period, Khaos Control Solutions and Ark Wildlife implemented Khaos Control and Complete Commerce which provided:
- A fully integrated ERP system which means they have all the functionality they need to run their mail order business.
- An e-commerce solution that integrates directly with the back office ERP system which means Ark Wildlife’s customers have a streamlined ordering process.
By combining the highly efficient sales order processing features of Khaos Control with the Complete Commerce engine for their online shop, Ark Wildlife can monitor and manage stock allocation in a live environment. This allows them to efficiently allocate stock to orders in real time, including re-allocation, back ordering and providing future delivery dates based on supplier, delivery times and/or direct despatch as appropriate. The flexibility of layout, communication and live data feed from a single database means Ark Wildlife’s Complete Commerce website gives their customers full control of their orders, order tracking and order history previously only available by phone, all in one convenient shopping experience.
“We’ve been using Complete Commerce for a couple of years now and find that in addition to being feature rich and very stable, Khaos themselves are very responsive to our development requirements effectively creating a bespoke eCommerce website at an affordable price. Would I recommend it? Most certainly. The outcome of integrating Complete Commerce with Khaos Control for Ark Wildlife is fewer phone calls to the office and greater customer satisfaction. “
Managing Director, Ark Wildlife