Why does it matter to you?

To put it simply, shoppers that engage with retailers on multiple channels make purchases more often. Moving into 2020, shoppers expect convenience when spending their money. Brick and mortars who carry the experience online, through social, and on mobile are providing their customers with a seamless consumer journey. Even the likes of Amazon are experimenting with physical locations in order to accommodate their customers as much as possible.

why does it matter to you

What are the key benefits to your business?

  • Retain your customers
    Companies using an omni-channel retail strategy retain an average of 89% of their customers from channel to channel.
  • Increase your margins
    According to a recent study, customers who interacted with an omni-channel experience spent 4% more in-store and 10% more online.
  • Happy staff, happy customers
    When your business has access to key information on each of your customers, you’re able to provide fast and informed customer service.
  • Increased marketing potential
    Target your audience more effectively by identify buying patterns on one channel and use that data to influence campaigns targeted at other channels.
Discover more about Khaos Control
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Develop your omni-channel strategy with Khaos Control

If you’re looking for a place to start with your omni-channel strategy, a key aspect is recording every time a customer completes an action with one of your channels. Whether that’s commenting on a blog post or ringing customer service to enquire about a product, every action is as important as the last.