Lincolnshire-based Fizzco, sellers and installers of Christmas decorations just up the A1 from our Grantham HQ, have a remarkable growth story.
Starting life in the 1980s growing and supplying Christmas trees, Fizzco ‘branched out’ to Christmas decorations in 2007, establishing a dedicated warehouse for their rapidly growing stock.
With their initial focus on online sales, Managing Director Wendy reorientated Fizzco to spearhead bespoke installation of Christmas displays. The change of emphasis proved an enormous success, ultimately increasing their single website to six, reflecting Fizzco’s wealth of brands.
Brands that include Fizzco Projects, a premier supplier of creative displays; Fizzco Trade, a seller of bulk Christmas decorations; Connectable Lights, a marketplace of exclusive display lighting; ChristmasTime UK, an unmatched site for Christmas supplies; FairyLightUK, a hub for every type of fairy light you can imagine; and Bauble Time UK, a dedicated place for those looking to buy baubles only.
The constant thread running through Fizzco’s story is Khaos Control. Tried and tested business software, it’s been Fizzco’s partner in growth for over a decade, always there to support different business ideas and bringing the company to the happy point where today they can’t expand quickly enough!
The Business Challenge
Fizzco has been immersed in the cut and thrust of online business for the past 10 years, a challenge that demanded continuous adaptation.
A key challenge, Fizzco found, was establishing recurring income – their Christmas decorations were snapped up by customers, but they did not return after they stowed away their baubles and tinsel in the loft for next time.
Every year meant a hard reset – finding new customers in a market crammed with competitors. As Wendy told us, it was a business model where growth sapped cash, which she compared with “filling a leaky bucket”.