It’s a common misconception that beautiful visuals can only be created by professionals, and take a painstaking amount of time to produce. We’ve found the absolute best free tools to create visual content that you’ll be proud of. Most of the list are applications you can use directly from your browser, giving you complete flexibility when creating content.

Free tools to create breathtaking visual content:

  • Photopea – has an almost identical interface as Photoshop, but for free
  • Canva – create infographics, edit photos, and benefit from thousands of pre-made templates
  • Stop Motion Studio – make quick animations from your phone
  • Adobe Premier Rush – create high quality videos to embed into your website, or run on social media
  • Snapseed – enhance your images straight from your phone
  • Boomerang – create videos for Instagram that keep up with the latest 2020 trends
  • Visme – design professional infographics and presentations

Photopea

Photopea is a editing tool that has very similar features to Photoshop. Create assets from scratch, or upload them directly into the application. create visual content with photopea
Useful tools include the clone stamp, blur and smudge tools, and the capabilities to export in various formats.

Canva

You can use Canva on your desktop, or on their dedicated mobile app. It’s perfect for those wanting to make quick visuals, like infographics, posters and leaflets.
create visual content with canva
Choose from hundreds of templates, and personalise them to your specs.

Stop Motion Studio

Want to add movement to your images? Stop Motion Studio brings your images to life; and the free app means you can create animations quickly on your phone.
create visual content with stop motion studios
Add in sound effects, themes and titles. The easy-to-use interface allows you to zoom in and out of your timeline, so you’ll never lose track of your frames, and the grid mode means you can position animated objects more easily.

Adobe Premiere Rush

Once you’ve signed up for a Creative Cloud account, you can use Adobe Premiere Rush for free to create videos for your eCommerce website.
create visual content with adobe premiere rush
Trim clips, adjust exposure and sync your video with chosen music, in addition to adding in titles, slo-mo effects, and amending the lighting. Premiere Rush has a guide to get you started, and includes system requirements and getting to know the application.

Snapseed

This free to download app is an image editor that you can use on your phone or tablet. A few simple swipes and gestures will have your images enhanced, ready to showcase on your eCommerce site.
edit images snapseed
Choose from a variety of tools Snapseed, including the healing tools, which enable you to remove any imperfections. You can also crop or expand your image, blur the lens and add filters, to get your photos looking their best.

Boomerang

Make videos tailored perfectly for your Instagram account. Boomerang is great for capturing fun moments in your business, and is completely free.boomerang make cool videos
Film, cut and export the video directly from the app, and get it uploaded to Instagram for all your followers to see.

Visme

Visme is a great free tool for creating infographics and presentations. Straight from Visme, you can create a variety of assets, utilise animated widgets and graphs to show core figures and benefit from a stock image selection tool straight from the application.
visme make presentations and infographics
There are several pricing options available, though the free package does include a lot of the basic editing options. There are some limitations to the completely free version to be aware of, such as Visme branding on your creations and limited file export options.