The average attention span of a human is just eight seconds, which means if someone’s clicked through to your website, you need to hook them. Fast.

The best way to do so? Well, the brain processes images 60,000 times faster than it does text; so the reality is, that visual content is key to showcasing your products/services, and capturing searchers’ interests.

It’s a common misconception that beautiful visuals can only be created by professionals, and take a painstaking amount of time to produce. Sure, whilst a quick snap on your iPhone isn’t the way forward, you don’t need to be a professional photographer to take beautiful imagery.

Here are five free tools that you can use to create breath-taking visual content for your website, that will stop users from hitting the back button.


Pixlr operates directly from your browser, and has a similar interface and tools to Photoshop, which can make it very easy to use.

To get started, either upload your file(s) to edit, or grab one directly from your website’s URL.

Pixlr Editor is a step up from Pixlr Express, with additional features, and the option to save files online. Benefit from powerful adjustment tools including curves and levels, layers support with masks, blending modes and layer styles. You’ll also find an extensive range of filters that you can use to really make your images pop.


Use Canva either on your desktop, or on the go with their dedicated mobile app. If you don’t have any design experience, then Canva is perfect, as it’s so simple to use, and there are handy how-to guides should you get stuck.

There are hundreds of templates available, so in addition to creating visual content for your site such as web banners or infographics, you can also create a range of social media-specific images, presentations and more.

It’s worth bearing in mind that the free functions are limited, so if you use Canva a lot, you may want to upgrade to the paid version. You’ll then have access to extra frames, backgrounds and images.

Stop Motion Studio

Want to add movement into your images? Stop Motion Studio brings your images to life; and the free app means you can create animations quickly on your phone. Add in sound effects, themes and titles.

The easy-to-use interface allows you to zoom in and out of your timeline, so you’ll never lose track of your frames, and the grid mode means you can position animated objects more easily.

There is a paid version too, Stop Motion Studio Pro, which at £4.99, can be beneficial if you use it a lot.

Adobe Premiere Clip

Once you’ve signed up for a Creative Cloud account, you can use Adobe Premiere Clip for free to create videos for your ecommerce website.

Trim clips, adjust exposure and sync your video with chosen music, in addition to adding in titles, slo-mo effects, and amending the lighting.

Premiere Clip has a guide to get your started, and a range of blog articles that you can refer to, should you get stuck.

In a world where four times as many people would prefer to watch a video on a product than read about it, adding in videos on your ecommerce site is a seriously smart move.


This free to download app is an image editor that you can use on your phone or tablet. A few simple swipes and gestures will have your images enhanced, ready to showcase on your ecommerce site.

There are 29 tools and features in total on Snapseed, including the healing tools, which enable you to remove any imperfections. You can also crop or expand your image, blur the lens and add filters, to get your photos looking their best.

With a little practice, you can create beautiful visual content to upload onto your website, helping you to attract more customers. Forget hiring professional photographers or forking out for expensive tools, these five tools are all you need.

Want some help getting started? Read our beginners’ guide on how to take outstanding product photography, or alternatively, to streamline your business’ CRM, stock control and more, find out more about our cloud-based ERP software.