It’s a common misconception that beautiful visuals can only be created by professionals, and take a painstaking amount of time to produce. We’ve found the absolute best free tools to create visual content that you’ll be proud of. Most of the list are applications you can use directly from your browser, giving you complete flexibility when creating content.

Free tools to create breathtaking visual content:

  • Photopea – has an almost identical interface as Photoshop, but for free
  • Canva – create infographics, edit photos, and benefit from thousands of pre-made templates
  • Stop Motion Studio – make quick animations from your phone
  • Adobe Premier Rush – create high quality videos to embed into your website, or run on social media
  • Snapseed – enhance your images straight from your phone
  • Boomerang – create videos for Instagram that keep up with the latest 2020 trends
  • Venngage – design professional infographics and presentations and more


Photopea is a editing tool that has very similar features to Photoshop. Create assets from scratch, or upload them directly into the application.

A screenshot showing the user interface of Photopea, with a scenic mountain photo

Useful tools include the clone stamp, blur and smudge tools, and the capabilities to export in various formats.


You can use Canva on your desktop, or on their dedicated mobile app. It’s perfect for those wanting to make quick visuals, like infographics, posters and leaflets.

A screenshot of the Canva welcome screen, prompting to create a design

Choose from hundreds of templates, and personalise them to your specs.

Stop Motion Studio

Want to add movement to your images? Stop Motion Studio brings your images to life; and the free app means you can create animations quickly on your phone.

A screenshot of the Stop Motion Studio video editing user interface with an animated character

Add in sound effects, themes and titles. The easy-to-use interface allows you to zoom in and out of your timeline, so you’ll never lose track of your frames, and the grid mode means you can position animated objects more easily.

Adobe Premiere Rush

Once you’ve signed up for a Creative Cloud account, you can use Adobe Premiere Rush for free to create videos for your ecommerce website.

Adobe Premiere Rush on multiple devices

Trim clips, adjust exposure and sync your video with chosen music, in addition to adding in titles, slo-mo effects, and amending the lighting. Premiere Rush has a guide to get you started, and includes system requirements and getting to know the application.


This free to download app is an image editor that you can use on your phone or tablet. A few simple swipes and gestures will have your images enhanced, ready to showcase on your ecommerce site.

Example screenshots of Snapseed editing images

Choose from a variety of tools Snapseed, including the healing tools, which enable you to remove any imperfections. You can also crop or expand your image, blur the lens and add filters, to get your photos looking their best.


Make videos tailored perfectly for your Instagram account. Boomerang is great for capturing fun moments in your business, and is completely free.

Boomerang video editing screenshots of a bubble being blown

Film, cut and export the video directly from the app, and get it uploaded to Instagram for all your followers to see.


Not able to produce your own infographics and presentation? No problem. With Venngages library of simple and easy to edit content, anyone can start creating a timeline infographic in seconds. Over 40,000 businesses use and trust Venngage to make professional infographics.

An example infographic being generated in Venngage