Amazon is THE big player when it comes to eCommerce. But you can grab a piece of the action as well. All you need to do is to set up your seller account and start selling your products on Amazon.
In this blog post, we will show you how to get started on Amazon. Just follow this simple 6 step process:
1. Register your Seller Account
To sell on Amazon, you first need to register your seller account. Selling on Amazon professionally is not free, so you need to be aware of the costs, which are currently £25 per month, before you set up the account.
The registration process itself is really straightforward. Simply click on the big, orange ‘Register now’ button in the middle of the Amazon Services webpage. Before doing so, however, think about whether you want to sell only in the UK or also in other EU marketplaces and tick the checkbox beneath accordingly. By clicking on the button, you will then enter a step-by-step registration process. First, you will need to provide the country where your business is located as well as the type of business. You can also register as an individual. And of course, Amazon will then require your legal business name to identify you.
You will then need to agree to the Terms and Conditions to continue the process. Step by step you will then be asked to enter the relevant information. This includes company registration details, primary contact person information, beneficial owner information, as well as bank account information. Amazon will need the latter as all of the proceeds from your future sales will be transferred directly to that bank account via BACS. If you wish to change that banking details at a later point, you can find a detailed guide for that here. In addition, you will need to provide your credit card details. This is necessary, because Amazon will take the earlier mentioned subscription fee from that credit card account, if your seller account balance is less than the required £25. To be able to finish the registration process, you will also need to provide your phone number, as it is used to verify your account. You will receive either a call or a text message with a PIN that you then need to type during the registration process.
Once you’ve entered all the required data and Amazon has approved it, you are ready to go!
2. Set Up Your Profile
In theory, you can immediately start selling. However, it is recommended to first invest some time to polish your seller profile. It shows your buyers who you are and can help to build trust and long-term relationships. It simply makes you less anonymous and therefore more trustworthy for customers.
In the About section, you can for example write about the story that is behind your business, your values, your heritage and your sales policies. Also, make sure that you are very clear on your shipping policies and return policies. The latter need to be in line with Amazon’s policies.
And lastly, adding a logo is a good way to make your Amazon store look professional. It can also help buyers to recognise and remember you, which is only beneficial for your sales.
With your Amazon account all set up nicely, you can now start selling.
3. Upload Your Listing
But before you can make money, you will of course need to upload your listings. This should not be done without a certain level of research and consideration. You will need to have a clear strategy on which products you would like to sell on Amazon and which one’s not.
There are many factors influencing this decision. For example, costs and prices play an important role. You should research at what prices you can sell your products on Amazon. And of course, you need to know what the item costs you to figure out whether you can make a reasonable profit with the product and whether it is worth listing. Don’t forget to include delivery charges and selling fees in your calculation!
Also, do research on whether your products or similar ones already exist on Amazon, how many sellers there are and for what prices they are selling. And make sure you know in which categories your items belong. It is key to know your category and its restrictions, as well as to ensure that the items you want to sell are not prohibited.
Then, follow our suggestions and create awesome listings that boost your sales. Write capturing titles and detailed descriptions and take appealing pictures. This will help you to get to the next step.
4. Deliver Your Products to the Customer
Once your efforts have been rewarded with a purchase, it is time to deliver the products. You might want to consider using Fulfillment by Amazon, as it is a popular and useful fulfillment method where Amazon stores, picks, packs, and ships the products for you.
However, if you decide to handle the delivery by yourself, make sure you deliver timely and at low costs. Amazon will send you an e-mail to let you know the item has been sold and you can then organise the despatch. But remember, orders need to be despatched within 48 hours to comply with Amazon’s strict policies.
And if something should go wrong, excellent customer service is mandatory to maintain good reviews. This also means keeping your customers informed about their order at all times.
5. Receive Your Payment
The last step is surely the best one: get paid! The payment for your sales will be deposited into your bank account and at the same time you will receive an e-mail to confirm that has happened.
Receiving the payment is the reward for all your efforts and what ultimately keeps your business going.
And if you want your business to not only keep going but get growing instead, Amazon is a great marketplace to achieve just that. Check out our tips on increasing your Amazon sales.
6. Get Started on Amazon – Now!
With a growing business comes a growing workload. You will need to handle your orders efficiently whilst at the same time managing all the other aspects of your business.
We have the solution for you: Khaos Control Cloud. Our cloud-based business management solution handles your Amazon orders and orders from other marketplaces for you. And it allows you to manage your business from wherever you are at any time.
It is exactly what you need to support your growing business on Amazon, as it fully integrates with the platform.