Your simple guide to WooCommerce

WooCommerce stands as the leading open-source ecommerce plug-in on WordPress, allowing users to transform their website into a functional ecommerce shop. Providing a vast array of features and huge customisation capacity, WooCommerce gives users the ability to sell anything from anywhere – entirely free of charge.

Graphic elements with WooCommerce logo, images of a woman at a desk and standing by a parcel

Sell anything…

WooCommerce gives users the platform and ability to sell just about anything, whether it be a physical product or digital one, appointment or subscription. Unlike many other ecommerce plug-ins, WooCommerce doesn’t have a limit on how many products you can list, giving freedom to sell countless products, variations, and customisations.

Entirely customisable

Initially, WooCommerce specialised in themes, aiming to give users control over their shopfront and encourage uniqueness. This is reflected in the customisable nature of the platform, with the open-source code making it possible for anyone to modify and adjust as needed. If you don’t have the tech knowhow, it’s easy to find a developer to help or just get in touch with a WooExpert.

A woman on a tablet device taking photos of a cake, paired with another photo of a person holing a stack of boxes

Increase your WooCommerce sales

Abandoned cart email campaigns
Offer free shipping
Flash Sales
Optimise product descriptions, titles, and images

WooCommerce has a built-in feature that allows users to track and pick-up on abandoned cart orders. Depending how your POS is set, you may have the relevant customer information by this stage to create an email campaign.

Building a database over a short period of time with these users can be a good habit as it allows you to begin targeting customers who clearly show interest in your products. The conversion rates behind these types of campaigns tend to be high and require little effort & time.

Shipping and delivery costs have become one of the most sought-after incentives for any product led business. Studies have shown that customers are 93% more inclined to make a purchase if the delivery costs are free. Not only will sales figures rise, but it also encourages the chances of repeat business which is key for any organisation.

We recommend always trying to factor free shipping into the costs of selling your products. WooCommerce is a platform that entices the dropshipping business model – this tends to result in large profit margins. Across the long-term, it’s worth sacrificing those profit margins for free delivery due to the repeat customer implications.

This is a method especially useful for those who are looking to shift unwanted stock. Flash/limited time sales can provoke a sense of urgency within customers, pushing them more to make impulsive purchases. It’s a great opportunity to bring in new customers, so making sure their experience is at its peak is a must to create repeat business.

Flash sales can be repeated all year round and be applicable to any product. It is usually recommended to attach this method to underperforming stock items. It gives stores a chance to recoup the purchase cost, opposed to
disposing of the stock or bundling and giving it away for free.

A well worded title or description can easily be the persuading point that convinces a customer to make a purchase. Make sure the main USP’ of your products are on full display and clearly worded – really push to make customers understand why your product sits above competitors.

A variety of quality images not only helps showcase a product and it’ features, but also helps produce a certain level of professionalism towards your WooCommerce store. Depending on your work capacity, you can go one further with 360 degree product images on WooCommerce via a variety of store plugins.

Flexible and secure payment options

If you’re looking to sell something online, you need to figure out how customers are going to pay. WooCommerce offers countless flexible and secure payment methods to put your customers mind at ease, allowing you to take major credit cards, checks, bank transfers and even cash on delivery. Payment gateways such as Stripe, PayPal, Square, Apple Pay and over 100 others are available to integrate seamlessly with your store, providing customers with added reassurance.  

… from anywhere

When WooCommerce say ‘from anywhere’ they have the goods to back it up, with a mobile app that allows users to manage and run their business from their phone. You can create, edit and publish products, monitor live stats and manage the whole order process directly from your device.

A person making an online payment and an image of a laptop and note book on a bed

Tips & Tricks

Speed things up
Link your products
Save time to focus on growth
Be visible
Security

We’ve all heard the phrase “time is money”, but in eCommerce this is a literal fact. Customers don’t like slow loading pages and neither does Google, who have been factoring site speed into their rankings for over a decade.

Tasks such as optimising your images, regularly checking your site speed, keeping on top of updates and auditing your site for unnecessary extensions should already be part of your basic routine, but there’s still plenty more you can do to speed things up and bring in more customers.

If you’re selling multiple products on your WooCommerce store, it’s worth making sure you utilise the upsell and cross-sell functions. Cross-sells allow you to display complimentary products on the customers checkout page, such as batteries with a torch. Upsells are displayed on the products page as a related or recommended product, allowing you to show more decadent (or basic) variations.

 

Learn more about selling products on WooCommerce.

Direct communication with existing customers can be neglected in busy periods of growth, but in an age of automation extensions like AutomateWoo can help you maintain those relationships. Send the right information to the right customer at the right time, request and build reviews, recapture customers who’ve abandoned their cart and grow your store with a fraction of the effort.

Just like site speed, navigation can be a dealbreaker for busy shoppers and it’s up to you to ensure they can find what they’re looking for. Extensions can be downloaded to allow features such as live searches, advanced search forms and predictive searches.

For those not ready to financially commit, WooCommerce comes with a built-in widget that allows you to assign attributes to your products, enabling customers to filter and refine their results by said attributes, e.g., colour or material.

Making sure you have SSL certificates, especially on pages handling sensitive information, can ensure customer trust, add legitimacy to your WooCommerce store and improve your rankings. Search engines will frequently mark pages without SSL as not secure and deter users from visiting them.

You can usually purchase SSL certificates from your hosting provider.

Take your WooCommerce store to the next level

While WooCommerce is an easy to use, and global platform, it’s still commonly used alongside a variety of other online marketplaces. This is to allow businesses to span out their customer reach and potential.

In this scenario, managing and overseeing your WooCommerce store can become challenging due to the sheer amount of data, orders, and queries passing through your business. Depending on your circumstances, solutions such as Khaos Control and Khaos Control Cloud are the ideal systems to counteract this problem.

Our systems directly integrate with WooCommerce allowing you to sync up inventory levels, orders, prices, and shipments between the two channels. This helps remove the need for both manual updates, and the risk of overselling.

Read more about our integration with WooCommerce  and how Khaos Control can help manage, automate, and grow your business. 

Graphic with pop out elements of Stock control system and Woo Commerce dashboard