Selling on eBay in 2021

A Quick Guide

What are the current opportunities for sellers on eBay? How can you increase your sales, or rank higher in eBay’s algorithms? We’re answering all the different ways you should be selling on eBay in 2021.

We know this space is noisy, so we’ll keep things simple!

eBay Key Terms

If you aren’t already, get acquainted with the key services eBay are offering their sellers:

eBay Seller Centre
eBay Shops
eBay Premium Service
eBay Service Metrics
Global Shipping Program

eBay’s Seller Centre is the central platform dedicated to providing private and business sellers with all the information they need about making the most of their eBay account.

From learning about promoted listings, to growing your sales with different tools, there’s lots to be learnt. eBay Seller Centre also allows you to mange your:

  • Listings
  • Promotions
  • Marketing
  • Shipping
  • eBay storefront
  • Finances
  • Service Metrics
ebay seller centre

Every seller on eBay has access to an eBay Shop. This is a central destination for other buyers to learn more about you and your business. Sellers and buyers can browse yours listings through a customised and branded shopfront, along with discounted fees and an increased number of free listings per month.

When you open an eBay store, you’ll choose a Shop package: Basic, Featured or Anchor.

Basic: Get your business started with reduced fees and tools to help you grow.

Featured: Take it to the next level with more free listings, eBay packaging supplies, free international listings and more.

Anchor: Expand your business with confidence, with unlimited fixed price listings included and increased benefits across the board.

ebay shops

eBay Premium Service is badge for consumers looking to identify items from sellers that offer the best services. The service standards offered by eBay Premier Sellers are continuously reviewed by eBay. To become one in 2021, you must meet the following criteria:

  • Offer a free domestic delivery option within 3 working days
  • Offer an express delivery option within 2 working days for no more than £10
  • For items over £20, all of the delivery services must be designated tracked services and valid tracking must be uploaded within the dispatch time (this includes auction-style listings and Best Offers where the final price is over £20).

ebay premium service badge

eBay’s Service Metrics allows sellers to rate themselves against the competition. These metrics can help reduce after-sale buyer requests, which are time-consuming, costly to service, and often result in refunded sales.

See how many of your transactions result in ‘Item not as described’ return requests and ‘Item not received’ requests, along with valuable insights into why these requests are being made.

ebay service metrics

eBay’s Global Shipping Program (GSP) aims to make international shipping easy for eBay sellers. With GSP you only have to ship your product to a warehouse in your own country, then eBay takes over and handles international delivery to the buyer.

To find out more about selling internationally with eBay, scroll down the guide.

ebay global shipping

What makes a great eBay listing in 2021?

When selling on eBay you’re not just up against the competition, you’re up against the search engine. With that in mind…

Make sure you’re meeting the standards

eBay will reward sellers who reach the minimum seller standards. If you reach the ‘Top-rated seller’ threshold, your listings will instantly receive a boost.

Offer free postage (if you can!)

Sellers offering free postage are likely to list higher.

Avoid duplicating your listings

As a platform, eBay recognise that without the same rigid catalogue system as Amazon, consumers can sometimes feel overwhelmed from a single search. That’s why it’s so important to adhere to eBay’s listing rules, including the creation of duplicate listings.

Don’t divert your traffic

Despite the freedom to increase brand awareness through your ‘eBay shop’ it’s important that all traffc stays on eBay. Regularly encouraging users to visit sites like your website will have a negative impact your listing.

Don’t spam your titles

Overcrowding your listing titles with too many keywords will not help your listing. eBay rewards the conversation rate of your listing, so make sure you’re going for going for the customers that are relevant to your product!

Be clear, and honest

eBay rewards sellers with clear and transparent descriptions.

Optimise Your Listings

What’s selling best in 2021?

eBay’s best selling categories

We’ve compiled the best performing categories on eBay based on current best sellers, as well as the influence of what’s selling best outside of the platform.

  1. Smartphone Accessories
  2. Health and Beauty Products
  3. Smart Watches
  4. Smartphones
  5. Sporting Equipment
  6. Sewing
  7. Drones
  8. Furniture
  9. Books
  10. Guitars

Start selling internationally

One of the best ways to increase your eBay sales? Expand your audience.

Using eBay’s different international selling programmes, it’s easier than ever to start getting your products to audiences outside your country.

  • Basic International Selling
    • Offer international postage on your listings, enabling international visitors to purchase your products, and appear on international eBay sites.
  • Advanced International Selling
    • Whilst a little more time consuming, eBay’s advanced selling allows you to optimise your listings for the markets you want to sell on internationally.
  • Global Shopping Programme
    • Ship your products directly to the GSP shipping centre, and eBay’s global postage programme will take care of the rest (including international fees).

If this is an option you’re considering, it’s worth investing in a good inventory management software to help manage your sales across more than one marketplace, with multiple currencies.

Our advice to you

We have a number of customers selling on eBay, all of which benefit from expanding their operations across multiple marketplaces. Whilst eBay is one of the most successful online selling platforms, it’s important to review what other marketplaces are out there for you – we recommend checking out our top ten online marketplaces for 2021.

For those interested in setting up an account and haven’t already, we have a step-by-step guide for you to follow. If you’re already set up and need advice with what to do next, be that store design or account growth, we recommend our trusted partner Day to Day eBay.

How do we work with eBay?

Our own integration allows you to connect your multi-channel business directly with your eBay store. This enables data to pass back and forth between the two, syncing your inventory, orders, payments and shipping in one place.

OUR EBAY INTEGRATION