White and Bishop are an independent outdoor clothing, footwear and equipment company. In 1930, Mr. White opened shop at 13 Bridge Street in Northampton. He sold practical country clothes, scout uniforms and camping equipment.
After a few years, with hard work and a good location, the business began to grow, along with its reputation. The shops next door, 15 and 17, were bought and a new store was opened in Rugby. 17 Bridge Street was developed to specialise solely in outdoor gear and more staff were employed.
In 2002, White and Bishop started selling online under the name e-OUTDOOR, initially from the Northampton shop. This became increasingly impractical with increasing volume of internet orders and in 2012, the internet side of the business moved to a dedicated warehouse facility in Daventry.
As online sales increased, shop sales decreased, and White and Bishop are now an online only business. The last shop closed in March 2017.
“We are now paper free in the warehouse, and can store product wherever there is space, rather than products always being in the same location, giving much greater flexibility to cope with changing stock patterns.
“We have also gained much more meaningful information about stock and sales, giving more power to the buying team to replenish stock more effectively.”